Retail
- RadioShack Corporation (NYSE: RSH)
Fort Worth, Texas-based RadioShack Corporation (NYSE: RSH) is America's most trusted consumer electronics specialty retailer of wireless communications, electronic parts, batteries and accessories as well as other digital technology products and services. With more than 6,874 stores nationwide, it is estimated that 94 percent of all Americans live or work within five minutes of a RadioShack store or dealer. The company's knowledgeable sales associates and brand position, "You've Got Questions, We've Got Answers," support RadioShack's mission to demystify technology in every neighborhood in America.
Our vision to become the most admired growth company in America is supported by our A-P-O business model. The first part of the model our anchor (A) products -- we are famous for our anchor categories of wireless communications and parts, batteries and accessories. We will continue to optimize merchandising and resources in these businesses to drive new levels of profitability. Our participatory (P) products are products lines that our competitors choose not to participate in, such as intercoms and antennas. And our opportunistic (O) products are those seasonal items and hot new technologies and current trending products that aren't widely available.
Our A-P-O business model lays the foundation for future expansion of our business. Within that model, RadioShack is made up of three strategic business units (SBUs). Each SBU focuses on a core set of products that are part of our A-P-O model. The three SBUs are Connecting People, Connecting Places and Connecting Things.
Connecting People
• Wireless communications and accessories
• Wired communications and accessories
• Radio communications and accessories
Connecting Places
• Home entertainment
• Computers
Connecting Things
• Accessories
• Batteries
• Technical products
• Personal electronics
• Toys/seasonal products
• Portable audio
RadioShack is becoming more specialized and tailoring products and service offerings throughout America on a market-by-market basis. This slight shift from focusing the mass market to focusing on every neighborhood in America will allow RadioShack to become much more relevant to our customers' needs and desires, and opens the door to significant growth opportunities.
Industry: Retail
2003 net sales and operating revenues: $4.65 Billion
Employees: 35,000 in the United States
Stores: 6,874 in the United States
Headquarters: Fort Worth, Texas
Website: www.radioshack.com
Go to website: www.radioshack.com
