Retailer of Sports Equipment
- DECATHLON S.A
Founded in 1976 by Michel Leclercq in France, Decathlon S.A is a leading creator, producer and retailer of broad range of sports equipment. With its 320 stores in 12 countries over the world, the Company realized the turnover of 3.1 billion Euros in 2003 and was ranked first in Europe and second worldwide.
Decathlon has developed its sports Equipment design and manufacturing business since 1986, with seven in-house brands "Passion" brands dedicated to all sports enthusiasts, from beginners to professionals. Today, Decathlon owns the second largest product research and development Center in France. Motivated by innovation, efficiency, design and enthusiasm, the Passion Brands make the best of sports research and technology available to Decathlon Customers.
As a retailer, the Decathlon concept is to unite all sports in one place. Our stores vary from 2,000 to 10,000 square meters and no less than 65 sports are represented. The customer can choose by himself or be advised by a sales assistant, or even just stroll around and dream...
By offering the lowest price on technical Passion Brands products in our stores, Decathlon realize its purpose to make the pleasure of sports accessible to the largest number of people.
Industry: Retailer of Sports Equipment
2003 Revenue: 3.1 billion Euros
No.of Employees: 26 500
Headquarters: Lille, France
Main Brands: • Quechua : Mountain sports
• Tribord : Water sports
• Kipsta : Team sports
• D cathlon Cycle : Cycling and rollers
• Domyos : Fitness and running
• Inesis : Rackets
• Geologic : Natural sports like fishing and riding
