Retail
- A.R.E.N.A.
A.R.E.N.A. is an alliance formed by top DIY and building material retailers located in 12 countries on 4 continents. Top retailers represented include: ITM MGI of France, Zeus of Germany and Austria, Ditas of Denmark, Rona of Canada, Mitre 10 of Australia, and Mica of South Africa and UK:
Retailers Number of Stores Sales in Millions Euros Market shares Position
730 2,600 10.85% No.3 in German DIY market
Hagebau 724 6449 20% No.1 in German Building Material Market
256 2200 45% No.1 in Danish Market
Mica 190
(150 in UK) 120 19% No.1 in the South African Market
520 1620 14.60% No.4 in French Market
540 2189 12% No.2 in Canadian Market
Mitre 10 780 1080 15% No.2 in Australian Market
Headquartered in Trille, France, A.R.E.N.A. has a total of 6000 stores in 12 countries across 4 continents: contributing to total sales revenue of 17,4 billion Euros.
A.R.E.N.A.'s objectives are: • To facilitate synergies in order to build an international and independent distribution network.
• To be the purchasing and referencing structure for the members of the Alliance
• To be the privileged representative of industrialists in the context of their policies for international development.
A.R.E.N.A. consists of six departments: Import Department, DIY Department, Garden Department, Seasonal Department, Decoration Department and Building Materials Department.
